Books I'm Reading: The Sephora Story

Book #4 - I got this book in BookXcess Rexkl as part of their 'blind date' book program. 
The blurb sounds interesting: a book about the power of branding, and building that brand identity. 

As it kind of relates to my work, I got it. 

& I thoroughly enjoyed it!

 

The Sephora Story: The Retail Success You Can't Makeup (The Business Storybook Series)

This is part of Harper Collins book series on business. 
Other brands in this series include Marvel, Target, NBA, etc. 

I think I enjoyed it most because rather than focusing on the data, 
the book leans towards the emotional side of the story. 

It recounts the journey of Sephora,
what they do (mostly do right), 

and what it is that gets them here today. 

I think they did a pretty good job at narrowing down Sephora's strength:

which is to create an omnichannel presence, and meeting its customers where they are. 

They create an interactive experience with the product (which I didn't realize wasn't the norm!) 

& they help make customers feel like the 'main character'. 

I also never imagined that the digital shopping experience could bring such a major boost 
when done properly like what Sephora has done. 

I know the book can be more comprehensive - some parts felt repetitive and minor, 

but without insider interviews from Sephora, 

I think they did a pretty good job digging in & finding exactly what Sephora's overall strategy is. 

Again, very enjoyable & now I see Sephora (& other beauty retails) with a new set of eyes!